Vyve Broadband Announces Head of Marketing, Jill Arbet

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Vyve Broadband, a leading provider of broadband services across the Southeast, Northwest, and Mid-South United States, today announced that Jill Arbet has been recruited to assume the role of Senior Vice President, Marketing, effective immediately. Ms. Arbet will manage customer communications, acquisition, loyalty, and marketing strategies with a key focus on high-speed data customer growth. 

Ms. Arbet has spent over 19 years working in the telecommunications and cable television industries. Most recently, she served as the Vice President of Marketing for Suddenlink Communications where she directed the company’s Marketing and Brand Initiatives with a special focus on television advertising campaigns. While at Suddenlink, she also spearheaded the rebranding and name change of the company, not once but twice, and led the marketing transition and name change for eight separate acquisitions.

Ms. Arbet received her Bachelor of Science from Oklahoma State University. She was selected to participate in CTAM’s Cable Executive Management Program at Harvard Business School. She was also selected for the Women In Cable Telecommunications, Betsy Magness Leadership Institute. She also belonged to the National Cable Television Cooperative Lancelot Group, was a Beacon Award Judge that honors excellence in cable communications and public affairs, and a Judge for the Cable and Telecommunications Cable Marketing Awards Program.

Passionate about kids, Ms. Arbet serves on the board of the Magic House. She has actively supported and participated in several children’s causes including a Glass Slipper initiative that created a prom for teens with special needs, and Jamestown New Horizons which provides therapeutic horseback riding lessons. She’s also active in several other civic and non-profit organizations.

Ms. Arbet will report to Andy Parrott, Chief Operating Officer and President of Vyve Broadband.  “I’m extremely pleased we were able to recruit Jill as a member of our executive leadership team,” said Andy Parrott, “With her knowledge and experience in the industry, I look forward to her contributions and leadership of Vyve’s marketing and strategic growth efforts.” 

About Vyve Broadband LLC
Vyve Broadband is an innovative company, founded in 2012 serving largely non-urban communities in sixteen states, including Alabama, Arkansas, California, Colorado, Georgia, Idaho, Kansas, Louisiana, Nebraska, North Carolina, Oklahoma, South Carolina, Tennessee, Texas, Washington, and Wyoming. A technology leader in the cable and broadband sectors, Vyve Broadband offers an extensive range of broadband, fiber connectivity, cable television and voice services for commercial and residential customers. Vyve was formed as a platform to provide the very best next-generation services and features available, combined with a sector-leading customer experience. Residential services include high-speed Internet with speeds up to Vyve Gig, all-digital, high-definition video and fully featured digital voice. Vyve Business Services provides optical Ethernet, PRI and hosted voice services to the business community.